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Theories of Export Behaviour: A Critical Analysis

homas, J. T; Araujo, Luis - In: European Journal of Marketing 19 (1985) 2, pp. 42-52

Compares the different models of behaviour between exportation and internationalisation in an organization. Examines other studies on the subject of export behaviour and looks at the lessons and opportunities which arise from these. Attempts to résumée the different models and studies and also...

Persistent link: https://www.econbiz.de/10014724910

The Characteristics of European Export Marketing Staff

Turnbull, Peter W.; Welham, G.F. - In: European Journal of Marketing 19 (1985) 2, pp. 31-41

Presents a detailed analysis of marketers' education levels, experience and language skills carried out among French, German, Italian, Swedish and British companies. Investigates whether the characteristics and qualities of export managers are significant factors in the implementation of...

Persistent link: https://www.econbiz.de/10014724911

Keys for Success in Exporting to the US Market

Darling, John R. - In: European Journal of Marketing 19 (1985) 2, pp. 17-30

Posits that there are many opportunities emerging for profitable participation in the US market by foreign business firms. Offers ten key points for business success in the US marketplace, going on to analyse these. Concludes that each of these points should be addressed to achieve an optimum...

Persistent link: https://www.econbiz.de/10014724912

Export Market Research Orientations of Turkish Firms

Bodur, Muzaffer; Tamer Cavusgil, S. - In: European Journal of Marketing 19 (1985) 2, pp. 5-16

Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource characteristics; information use behaviour; criteria used in...

Persistent link: https://www.econbiz.de/10014724913

Own Brands and the Cookware Market

McMaster, Derek - In: European Journal of Marketing 21 (1987) 1, pp. 83-94

manufacturers must seek to protect their brands by developing added value and using strong marketing strategies to promulgate anti …

Persistent link: https://www.econbiz.de/10014724917

Grocery Generics — An Extension of the Private Label Concept

McGoldrick, Peter J. - In: European Journal of Marketing 18 (1984) 1, pp. 5-24

Discusses individual generic ranges based on a series of interviews with senior personnel in major retail companies. Presents data from a survey of 200 generic purchasers, outlining the methodology and findings. Reveals that, in the UK, conditions are suitable for the development of generic...

Persistent link: https://www.econbiz.de/10014724919

Methodological Framework for a Cross‐National Comparison of Consumerism Issues in Multiple Environments

Kaynak, Erdener; Wikström, Solveig - In: European Journal of Marketing 19 (1985) 1, pp. 31-46

information on these countries. Offers certain policy guidelines for practising multinational marketing managers which it proposes …

Persistent link: https://www.econbiz.de/10014724921

Consumer Movement and Advertising Regulation in the International Environment: Today and the Future

Ryans, John K.; Samiee, Saeed; Wills, James - In: European Journal of Marketing 19 (1985) 1, pp. 5-11

Report on the findings of two studies—one German/Swiss, the other US‐conducted among advertising/marketing leaders into …

Persistent link: https://www.econbiz.de/10014724924

Marketing and Non‐Profit‐Making Organisations

Yorke, D. A. - In: European Journal of Marketing 18 (1984) 2, pp. 17-22

Looks at the application of marketing philosophy to non‐profit‐making organizations, looks briefly at the work of … of local government in the marketing of non‐profit‐organizations. Concludes that the growth pressure being put on local … government to justify the existence of their non‐profit‐making organizations means that the role of marketing in this area must …

Persistent link: https://www.econbiz.de/10014724925

The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach

Cronin, Blaise - In: European Journal of Marketing 18 (1984) 2, pp. 33-44

Outlines the rationale for a marketing approach to the management of public library services. Looks at the history of … library movement in the UK still does not have a coherent sense of purpose, or a strong public image, and that marketing could …

Persistent link: https://www.econbiz.de/10014724926