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60531
Corporate Branding im Spannungsfeld von Unternehmensund Marketingkommunikation : Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
Süss, Werner
-
2011
Persistent link: https://www.econbiz.de/10009022409
Saved in:
60532
Markenerfolg durch Brand Communities : Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian
-
2011
Persistent link: https://www.econbiz.de/10009022414
Saved in:
60533
Hochschulen als Marken : Ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage
Greven, Gunther
-
2011
Persistent link: https://www.econbiz.de/10009022415
Saved in:
60534
Kundenkontakte und Kundenkontaktsequenzen im Multi Channel
Marketing
: Ausprägungen, Determinanten und Wirkungen
Steinmann, Sascha
-
2011
Persistent link: https://www.econbiz.de/10009022419
Saved in:
60535
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2011
Persistent link: https://www.econbiz.de/10009022420
Saved in:
60536
Marketinghandbuch Licensing : Brands und Lizenzthemen professionell vermarkten
Brandt, Stefanie
-
2011
Persistent link: https://www.econbiz.de/10009022421
Saved in:
60537
Nachhaltigkeit in der Gesundheitsvorsorge : Wie Krankenkassen
Marketing
und Prävention erfolgreich verbinden
Scherenberg, Viviane
-
2011
Persistent link: https://www.econbiz.de/10009022422
Saved in:
60538
Online-Meinungsführer im Modemarkt : Der Einfluss von Web 2.0 auf Kaufentscheidungen
Ahrens, Gesa
-
2011
Persistent link: https://www.econbiz.de/10009022425
Saved in:
60539
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Bauer, Christoph
-
2011
Persistent link: https://www.econbiz.de/10009022426
Saved in:
60540
Bonusprogramme : Rabattsysteme für Kunden erfolgreich gestalten
Lauer, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009022432
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