Will 2005 be the year of the whole grain? According to the new Dietary Guidelines for Americans, it should be. For the first time, the Dietary Guidelines have specific recommendations for whole grain consumption separate from those for refined grains. The Guidelines, released in January 2005,...

Consumers responded to the Food and Drug Administration’s September 2006 warnings to avoid eating spinach because of possible contamination with E. coli O157:H7. While spinach expenditures fell, consumers turned to other leafy greens as substitutes. The longer term drop in retail...

Will 2005 be the year of the whole grain? According to the new Dietary Guidelines for Americans, it should be. For the first time, the Dietary Guidelines have specific recommendations for whole grain consumption separate from those for refined grains. The Guidelines, released in January 2005,...

The Idaho–Eastern Oregon onion industry operates in a market environment characterized by a high level of onion price and supply volatility. Years of relatively high onion prices are often followed by years of very low prices which do not allow onion growers to recover their onion...

Two Rivers Winery & Chateau, established in 1999, has rapidly emerged as a key asset to the Colorado winery and regional tourism infrastructure on the West Slope of Colorado. The case study presents evidence of how Two Rivers’ entrepreneurship has helped an emerging business flourish, a...

The overall purpose of this study is to conduct exploratory research on the market potential for local organic sales outlets for small-to-medium scale farmers in the South Atlantic Sub-region of the U.S. The objectives are as follow: (1) identification of the leading organic produce in each...