The Australian pig meat industry today competes in a global market environment, with significant quantities of both pork exports and pork imports for further processing. In March 2003 Australian Pork Limited (APL) launched a advertising campaign to raise domestic per capita consumption of pork,...

It is often said that the ‘consumer is always right’ and customer satisfaction is paramount for success in a business, so when a major increase in customer complaints of a large Australian food service company occurred it initiated a review. The review identified that 75% of the...

The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a variety of perspectives in recent years. The role that price plays for consumer purchases of them is complex, and will depend on the buyer, product and situation. This article...

How much animal product do the Chinese consume at present? How much animal product will the Chinese consume in the near future? Plausible estimates that can answer these questions seem to be extremely scarce. On the other hand, there has been strong demand for such estimates by many in trade and...

Governments are increasingly investing scarce economic resources to change landholders’ behaviour in order to improve the management of natural resources. Landholders can respond to a policy initiative in a variety of ways, and only some of these responses are likely to be consistent with...