In recent years, concerns for potential risks on human health related to the overuse of chemical pesticides have encouraged research of alternatives production methods as integrated pest management (IPM) and organic agriculture. Consumer preferences for these practices or for new product...

This paper aims to identify consumer preference for tea drinking products in Taiwan by applying conjoint analysis and investigate whether health claims as attributes would influence consumer’s choice behavior. From 1 July to 31 August 2005, 620 consumers of tea drinking products participated...

Health conscious consumers are increasingly concerned about the caloric content and glycemic index of sweeteners added to food. Currently, the average American consumes 22 teaspoons of added sugar in processed foods per day. Young people typically consume higher amounts of sweeteners via candy,...

This paper investigates whether information costs under currently regulated nutritional labeling prevent consumers from making healthier food choices. We implement five nutritional shelf label treatmentsin a market-level experiment. These labels reduce information costs by highlighting and...

The underlying components of protection motivation theory (PMT; Rogers 1983) areexplored through choice experiment-based analysis within a random utility framework, toaccount for some of the motivational, cognitive, and affective processes that likely affectceliacs’ propensity to use a novel...

An experiment was conducted to investigate the interaction between consumers’ past eating behaviors, risk perceptions and future information processing procedure. In the study, participants were required to choose whether or not to eat chicken that was potentially be tainted with Avian...

This paper assessed the effects of transactions costs—relative to price and non-price factors—on smallholder marketed surplus and input use in Kenya. A selectivity model was used that accounts not only for the effects of fixed and variable transactions costs but also for the role of assets,...

This paper analyses the effect of non-credit services of joint liability credit institutions on smallholder women beekeepers’ honey income. The non-credit services offered to the beekeepers are mainly enterprise development services (training on marketing, business, production and subsector...

This study determines the factors that influenced contract choice, labour demand and examines the existence of labour hoarding practice in Western region of Kenya. Data from Egerton University’s Tegemeo Institute of Agricultural Policy and Development was used for the analysis.. A two step...