The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one...

This article examines the preferences revealed by two non-hypothetical experiments. We found that WTP estimates from real choice experiment are significantly than auction bids. We provide two possible reasons for it: consumers’ purchase intention and aggressiveness in price bargaining. Our...

In this study, we conduct a series of BDM auctions at multiple marketing outlets to elicit consumers’ willingness-to-pay (WTP) for organic and local blueberries. We find that consumers’ attitudes and their reported valuation of organic and local production of blueberries vary across...

Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Michigan using a Vickrey (fifth-priced sealed bid) experimental auction and a survey questionnaire to provide a sample of 311 observations useable for analysis. The average willingness to pay (WTP) for...

This study explores the relationships between the accrual and cash flow components of earnings for agribusiness. Three accrual models with their respective cash flows, free cash flows, and free cash flows to equity are analyzed. Results for the agribusiness industry are compared with results...

This paper analyzes consumer preferences toward grocery store choices given a set of attributes of stores. This information will then be used to make inferences on how the opening of a Wal-Mart supercenter would affect the other grocery stores in a small city.

In the growing body of literature on consumer acceptance of genetically modified (GM) foods, there are significant differences on the impact of knowledge on acceptance of GM foods. One potential explanation is the manner in which knowledge is measured. The goal of this study is to differentiate...

Replaced with revised version of paper 09/22/09.

Consumption of seafood, including catfish, has become an important part of the diet for consumers in the United States. Per capita consumption of catfish increased from 0.41 pounds in 1985 to 0.90 pounds in 2001. The goal of this study is to investigate factors that influence the decisions to...