The appearance and rapid adoption of genetically modified (GM) foods and the strong growth in organic foods are two of the major trends that have influenced the food system over the past several years. The purpose of this research was to determine consumer willingness to pay (WTP) for non-GM and...

We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers' willingness to pay for beef products with these different food safety labeling cues. Empirical results from a...

We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food safety labeling cues. Empirical results from a...

Breeders face the challenging task of tailoring crop varieties to complex consumer preferences shaped through culture and history. The Casamance rice sector in Senegal is an interesting case; while the region is endowed with a 3,000-year-old cultural heritage of African rice domestication, it has...

Reducing Africa's dependence on Asian rice imports requires tailoring local rice products to food markets that are segmented by cultural heritage of ancient rice domestication and colonial heritage of more recent import substitution policies. Using experimental auctions, we examine quality...