The health implications and costs associated with increasing levels of obesity are a widespread global issue. In the United States, there is a growing interest in identifying methods to reduce obesity levels. Particular focus has been given to advertisements for unhealthy foods, especially...

We examine the affect of retail and manufacturer coupons on the nutritional quality of breakfast cereal purchases made by households. Using household level purchase data we find that coupon usage has a significant impact on the nutritional quality of cereals purchased by households....

Replaced with revised version of paper 06/08/11.