Public investment in farmland-based conservation, such as the Conservation Reserve and Wetlands Reserve Programs (CRP and WRP, respectively), have improved the environmental state of many lands. In this study, we posit that CRP and WRP may contribute to a new farm income stream based on the...

Tomato trade between the U.S. and Mexico has grown significantly during the past decade. Although the tariff reductions accorded under NAFTA may explain part of his increase, there are other supply and demand factors that affect trade flows. This study develops a U.S.-Mexico tomato trade model,...

Interest and sales for natural meats continue to grow, with increased offerings in supermarkets and other mainstream marketing channels. Still, little is known about interest in various production attributes and methods to target likely customers. This study focuses on the market for natural...

This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork...

The demand for organic meats, including beef and chicken, has grown dramatically in recent years. Yet, there are few branded pork products. This research examines the potential market for natural pork in the Intermountain West, with emphasis on targeting the market segment most likely to...

Food consumption trends in the U.S. may be affected by and/or contributing to the growth in food- and nutrition-related information channels. Information channels are increasing in number, as are the sources (McCluskey & Swinnnen 2004) that provide information. This paper examines consumer...

Although marketing principles and strategies are taught in all major agribusiness management programs in the country, few agribusiness student groups use these very principles in the planning of their own activities. This article describes a market research project developed by the AgriBusiness...

There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood about which market-specific, intrinsic, extrinsic, and demographic attributes influence the probability of preferring to purchase fresh produce through direct-market...