Produce departments are important to the profitability and competitiveness of grocery stores. Understanding how variables beyond price and seasonality impact the demand and ultimately sales for produce is vital. This study finds display size and the use of multiple displays to be the most...

The United States is the largest single exporter of seafood, beef, and beef products to Japan, and was the third largest source for pork in 1992. A better understanding of Japanese demand for meat and seafood is important in two regards. First, Japan is generally viewed as a tough market to...

Government export promotion programs are ultimately intended to increase exports of US products over the long run; however, empirical testing to determine the most efficient way to attain this goal is limited. Regression results from a time-series of five processed fruit industries indicate that...

With few exceptions, the study of market development for domestic and export markets has used program expenditures as a measure of promotional activities. This study examines market development using the novel approach of measuring market development by using the number of personal contacts in...

This study examines how marketing strategies of produce managers affect consumer expenditures for fresh fruit. A non-linear Almost Ideal Demand System was used to model the share equations for Gala apples, Fuji apples, Red Delicious apples, other sweet apples, tart apples, pears, bananas, and...

China is a market of great interest to the agricultural and agribusiness industries, but many firms have reported difficulties in establishing themselves there. A closer look at the approaches used by a successful industry will help other industries and firms prepare themselves for the Chinese...

The obesity epidemic in the US and elsewhere has re-doubled efforts to understand determinants of the quality of consumers' diets. Part of the discussion has centered on the potential of "fat taxes" and/or the subsidization of the purchase of fresh fruits and vegetables to coax consumers to...