Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it is the case in other sectors. The rise in number...

Off-farm work accounts for a substantial and growing share of household income among smallholder farmers in most of Sub-Saharan Africa, but evidence on the effects of these earnings on farm investments remains sparse. We use panel data from a sample of smallholder farmers in Kenya to estimate...

Use of soil amendments, including organic materials and mineral fertilizers, is highly recommended for the replenishment of soil nutrients, improved soil health and more efficient use of fertilizers in sub-Saharan Africa. Along with other constraints, underdeveloped markets are often cited as a...