Zhou, Tao; Li, Hongxiu; Liu, Yong - In: Industrial Management & Data Systems 110 (2010) 6, pp. 930-946
Purpose – The purpose of this research is to examine the effect of flow experience on mobile social networking service (SNS) users' loyalty. Design/methodology/approach – Based on 305 valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology was...