School milk consumption has declined steadily in Germany. A research project was set up to retrieve quantifiable information on the different factors of influence and to develop solutions to improve the school milk consumption.. The main goal is to evaluate the impact of price, product range,...

This paper presents estimates of consumers' willingness to pay for a GM food and non-food product based on data collected in a choice experiment. The choice experiment was part of a survey of 1510 randomly selected consumers in Germany that was mailed in spring 2005. Attitudes towards gene...

Judged by its currency, the supply chain is one of the more successful metaphors in economics. The metaphor borrows from mechanics the idea of the chain, that is something that consists of elements that are linked to each of their two immediate neighbors and which jointly provide a strong but...

Crop breeding has contributed much towards assuring the supply of high quality food for a rapidly growing world population. Crop breeding has, however, been focused on only a relatively small number of species and many more have been neglected. In this paper we report on our contributions to a...