We design a market experiment to examine how firm size and ability to choose trade promotion types influence trade promotion budget, its allocation and channel profits. Our experimental results show that larger manufacturers offer smaller trade promotion budgets. Manufacturers with ability to...

This investigation examines price transmission asymmetries (PTA) between international and retail coffee prices in the US, France and Germany. Differences in price transmission mechanisms provide evidence for disparities in market structure and market performance across countries. Although all...

The spread of Asian Soybean Rust (ASR) represents a real threat to the U.S. soybean sector. We assess the potential impacts of ASR on domestic soybean production and commodity markets as well as the competitive position of the US in the soybean export market. We develop a mathematical stochastic...

Despite the savings they represent, coupon redemptions have been declining since the early 1990s (NCH Marketing, 2003). To stem this decline and to increase the effectiveness of their coupon offers, manufacturers frequently target coupon offers to specific consumer segments by using a variety of...

The introduction of new products to U.s. supermarkets is a business function with significant implications for all food system participants -from manufactures and supermarket retailers to consumers. In 1991 over 16,000 new items were introduced into the U.s. grocery distribution system, more...