An econometric model of the United States dairy industry is used to simulate the economic impact of alternative strategies in the generic advertising of dairy products. Advertising programs for fluid milk, cheese, and butter are considered. The historic quarterly advertising expenditure levels...

An analytical model to evaluate the effectiveness of u.s. generic milk advertising which incorporates the degree of market competition is presented. Unlike traditional perfect competition models, the imperfect competition model allows for simultaneous movement of both price and quantity with an...

The purpose of this study was to determine whether there is a statistical difference in sales responsiveness to advertising among whole, lowfat, and skim milk consumers. A case study for New York City which used monthly time series demand data from 1986 through 1992 is presented. Separate per...

En este trabajo se pretende analizar la transmision de precios a lo largo de la cadena de distribucion de uno de los productors mas significativos para la pesca costera de Galicia, el pulpo (Octopus vulgaris). En particular, utilizando series de precios mensuales para el periodo 1998-2004, se...