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Marketing wishes to retract the article Kaushik, A.K. and Rahman, Z. (2015), “Innovation adoption across self-service banking … technologies in India”, published in International Journal of Bank Marketing , Vol. 33, No. 2, pp. 96-121. It has come to our …), “Self-service technology adoption: comparing three technologies”, Journal of Services Marketing , Vol. 19 No. 2, pp. 103 …
Persistent link: https://www.econbiz.de/10014760538
Purpose – While technology continues to make a dramatic and profound impact in service industries and radically shapes how services are delivered relatively little is understood about the impact of advancing technology on customers; their expectations, perceptions and behaviours. As banking...
Persistent link: https://www.econbiz.de/10014760548
psychological methods in marketing, and provides a partial answer to the difficulties of financial advice giving.  …
Persistent link: https://www.econbiz.de/10014760590
Purpose – The prevailing mindset is that younger people value and more readily adopt technology. The purpose of this paper is to determine if this is true with respect to banking practices. Design/methodology/approach – A survey was conducted to evaluate the importance of mobile, online, and...
Persistent link: https://www.econbiz.de/10014760704
Purpose – The purpose of this paper is to identify how need for service, enabling factors and pre-disposing characteristics influences access to service. In addition, the authors seek to examine the moderating influence of pre-disposing variables on the relationship between insurance and...
Persistent link: https://www.econbiz.de/10014760766
-money laundering measures and challenges in marketing and sustainability. Originality/value – This paper contributes to knowledge … these regulatory issues and their impact on marketing practices.  …
Persistent link: https://www.econbiz.de/10014760823
complete information. Practical implications – The marketing policy makers need to pay respect and complete organisational …
Persistent link: https://www.econbiz.de/10014761003
Purpose The purpose of this paper is to examine the potential influence of the mobile banking (M banking) servicescape on customer attitude and engagement. The stimulus-organism-response framework was adapted to formulate a conceptual model, in which the M banking servicescape was modelled as an...
Persistent link: https://www.econbiz.de/10014761013
Aims to interrelate two lines of research: market orientation and strategic groups identification. Suggests that degree of market orientation of an enterprise should be connected to its competitive strategy and, also, to its final levels of performance. Identifies, in a highly competitive...
Persistent link: https://www.econbiz.de/10014720993
Reports exploratory research focusing on this neglected area based on semi‐structured interviews with R&D and marketing … integrate marketing and R&D in the formulation of product development strategy which is a considerable source of resentment … between the marketing and R&D functions. Also, whilst the move from functional specialisation to cross‐functional therapeutic …
Persistent link: https://www.econbiz.de/10014720996