Amir, On; Ariely, Dan; Cooke, Alan; Dunning, David; … - In: Marketing Letters 16 (2005) 3, pp. 443-454
Economics has typically been the social science of choice to inform public policy and policymakers. In the current paper we contemplate the role behavioral science can play in enlightening policymakers. In particular, we provide some examples of research that has and can be used to inform...