Gabszewicz, Jean J.; Laussel, Didier; Sonnac, Nathalie - In: Journal of Economics & Management Strategy 13 (2004) 4, pp. 657-669
We analyze competition between two private television channels that derive their profits from advertising receipts. These profits are shown to be proportional to total population advertising attendance. The channels play a sequential game in which they first select their profiles (program mixes)...