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Consumers need information such as nutrition tables to assess the nutritional value of a food product. Although a broad range of studies has examined consumers’ attention, perception and use of nutrition tables, relatively little is known about what types of consumers use what kind of...
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We conducted a survey on risk perception of investment products in the German-speakingarea of Switzerland. Unlike the typical two-factor structure documented in the previousliterature, we found that the knowledge-related scales were highly correlated with the riskrelatedscales, whereas the...
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This study aims to evaluate directly how a graphical risk ladder is perceived and how this perception is related to people's subjective numeracy. Gaze durations and frequencies were used to examine visual attention. Participants (<italic>N</italic> = 47) appeared to focus on the target risk information, whereas...
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