Goyal, Sandeep; Chauhan, Sumedha; Gupta, Parul - In: Management Decision 60 (2021) 7, pp. 1990-2018
Purpose: This study aims to investigate the external and internal stimuli, which affect the organismic experiences of the users and thereby influence their response in terms of behavioral intention toward the use of online doctor consultation platforms. Design/methodology/approach: The study...