The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food

Purpose – “Masstige marketing” is considered as a market penetration strategy for medium and large enterprises, particularly in foreign markets. The author redefine “masstige marketing” strategy in this paper and map the concept as a new model for brand building. Second, the author...

China and India implemented the World Trade Organization (WTO) agreements, removing restrictions with the intent to increase international trade and foreign investment. This article aims to examine whether this objective was achieved by analyzing trends in exports and imports, and determining...

In this paper, we attempt to compare entrepreneurial attributes of MBA students, the next generation of business people, from two important Asian countries, India from South Asia and Japan from East Asia (India, being an emerging country and Japan, a developed country). A survey was conducted...

This is a comparative study of shopping preferences by women in the US and India, looking at whether cultural factors influence the shopping pattern and preferences. The growth in women’s education and disposable income, has led to a consequent rise in affluence and spending habits among women...

Emphasis has been laid down to liberalisation of imports as part of transformation process, and globalisation programme in India. Accordingly, many policy initiatives have been taken, which brought down the applicable customs duty rate to less than 20 percent on an average. Further, the...

Purpose – The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food. Design/Methodology/Approach – The method used for the...