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191
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
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192
Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal
;
Paul, Justin
;
Mishra, Rikee
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
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193
An innovation resistance theory perspective on purchase of eco-friendly cosmetics
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433752
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194
The effect of assortment and fulfillment on shopping assistance and efficiency : an e-tail servicescape perspective
Kautish, Pradeep
;
Paul, Justin
;
Sharma, Rajesh
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434233
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195
Reviving tourism industry post-COVID-19 : a resilience-based framework
Sharma, Gagan Deep
;
Thomas, Asha
;
Paul, Justin
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502599
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196
Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin
;
Merchant, Altaf
;
Dwivedi, Yogesh K.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 337-340
Persistent link: https://www.econbiz.de/10012590300
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197
Globalization, deglobalization, and new paradigms in business
Paul, Justin
(
ed.
);
Dhir, Sanjay
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012595178
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198
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
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199
Five decades of research on foreign direct investment by MNEs : an overview and research agenda
Paul, Justin
;
Feliciano-Cestero, María M.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 800-812
Persistent link: https://www.econbiz.de/10012493869
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200
Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika
;
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of business research : JBR
124
(
2021
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
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