This study evaluates the effectiveness of a point of purchase advertising program conducted for two local horticultural brands in Texas. The results based on surveys gathered before and after the program was launched suggest that the campaign size was not sufficient to significantly increase...

This paper used an electronic survey conducted in Texas to study the main factors affecting the frequency of purchase, measured in transactions per month, for ornamental plants. While we found several differences in demographic characteristics of respondents, the two major factors impacting the...

This paper provides a potentially valuable insight on how to assess if the forecasts from an autoregressive moving average model based on aggregated data could be substantially improved through disaggregation. It is argued that, theoretically, the absence of moving average (MA) terms indicates...