Yuan, Xiang; Wang, Luyao; Yin, Xicheng; Wang, Hongwei - In: Financial innovation : FIN 7 (2021), pp. 1-26
Arousing funders' motives for crowdfunding participation is a challenge for every entrepreneur. According to self-determination theory, crowdfunding involvement is driven by two kinds of motivations: extrinsic and intrinsic motives. Campaign narratives with different sentimental orientations...