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Consumers' purchase intention of rapid COVID-19 tests

Aimer Cortez Alejandro, Klender; Rodríguez García, Martha - In: Journal of Economics, Finance and Administrative Science 28 (2023) 55, pp. 79-95

that purchase intention depends on the consumer's perceived value and the perception of having a potential contagion and … its contribution to consumer behaviour during the COVID-19 pandemic in a Latin American context. …

Persistent link: https://www.econbiz.de/10014516445

Exploring the importance of the perceived value of port users: Evidence from the public port system in Ecuador

Pedraza Rodríguez, José Antonio; García-Briones, … - In: Journal of Economics, Finance and Administrative Science 29 (2024) 57, pp. 146-165

framework well-established in the literature on consumer behavior, the empirical study found evidence of a positive and …

Persistent link: https://www.econbiz.de/10014516447

The importance of educational service quality for customer satisfaction and organizational reputation

Ramovš, Marjeta; Milfelner, Borut - In: Naše gospodarstvo / Our Economy 69 (2023) 2, pp. 29-40

This paper aims to enhance the understanding of the concepts of service quality, customer satisfaction with service, and organizational reputation in the context of educational services. The conceptual framework for testing the relationship between the three constructs was developed and tested...

Persistent link: https://www.econbiz.de/10014520576

Importance of innovation resources for market orientation: Financial performance link : mediating role of proactive market orientation

Milfelner, Borut; Dlačić, Jasmina; Snoj, Boris; … - In: Naše gospodarstvo / Our Economy 65 (2019) 4, pp. 1-13

The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...

Persistent link: https://www.econbiz.de/10014520614

Social Media im Recruiting

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382

Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche

Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16

Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...

Persistent link: https://www.econbiz.de/10010420965

Critical Success Factors for Online-Shops of Drugstores

Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand (2014) 2/2014, pp. 17-25

these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are … Gewohnheiten spiegelt sich in der zunehmenden Anzahl an E-Commerce-Händlern wider. Online-Shops im Business-to-Consumer-Markt sind …

Persistent link: https://www.econbiz.de/10010420966

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer …

Persistent link: https://www.econbiz.de/10010420967

How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

Persistent link: https://www.econbiz.de/10010420968

An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

Łatuszyńska, Małgorzata; Furaiji, Fatimah; … - In: Contemporary Economics 6 (2012) 3, pp. 76-86

This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It … marketing mix factors, and consumer behaviour (as the dependent variable) in the electric appliances market. The purpose of this … study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in Iraq …

Persistent link: https://www.econbiz.de/10010436071