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Zhang, Juanjuan; Miklós-Thal, Jeanine - 2011 - Rev.

This paper shows that a seller can benefit from strategically “demarketing” its product, meaning visibly suppressing marketing efforts to reduce demand. Demarketing lowers expected sales ex ante but improves product quality image ex post, as the market attributes good sales to superior...

Persistent link: https://www.econbiz.de/10009580304

A methodology approach to delineate functional economic market areas : with an iterative three-step spatial clustering procedure

Oberst, Christian - 2012 - Latest update: 2012-02-23

This paper proposes an iterative three-step spatial clustering procedure to define Functional Economic Market Areas (FEMAs) with an evolutionary computational approach using flow data on economic linkages. FEMAs are needed as basic observation units in disaggregated economic data analysis, since...

Persistent link: https://www.econbiz.de/10009510378

Online ad auctions : an experiment

McLaughlin, Kevin; Friedman, Daniel - 2016 - This version: February 16, 2016

A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey-Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman, et al. (2007) seem to...

Persistent link: https://www.econbiz.de/10011429743

Auf dem Weg zur weltanschaulichen Bekenntnisschule : das wirtschaftspolitische Leitbild der Hochschule Pforzheim

Maurer, Rainer - 2015

Dieses Diskussionspapier beleuchtet die PRME-Verpflichtung der Hochschule Pforzheim und die daraus resultierenden Probleme (Abschnitt 2) aus vier Perspektiven: der erkenntnistheoretischen (Abschnitt 3), der erfahrungswissenschaftlichen (Abschnitt 4), der juristischen (Abschnitt 5) und einer...

Persistent link: https://www.econbiz.de/10011332981

Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment

Hildenbrand, Andreas; Kühl, Rainer W.; Piper, Anne - 2015

one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in …

Persistent link: https://www.econbiz.de/10010528223

An empirical study of the factors influencing consumer behaviour in the electric appliances market

Łatuszyńska, Małgorzata; Furaiji, Fatimah; … - In: Contemporary economics 6 (2012) 3, pp. 76-86

This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It … marketing mix factors, and consumer behaviour (as the dependent variable) in the electric appliances market. The purpose of this … study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in Iraq …

Persistent link: https://www.econbiz.de/10009767594

Nation brands and foreign direct investment

Kalamova, Margarita M.; Konrad, Kai A. - 2010

We study the explanatory role of fundamentals versus the effects of nation brands for the size of foreign direct investment (FDI) flows. Using the EUROSTAT data on FDI flows we find that the Anholt Nation Brands Index has a significant and strong impact on FDI flows in a multi-variate analysis...

Persistent link: https://www.econbiz.de/10009409130

Generalized direct sampling for hierarchical Bayesian Models

Braun, Michael; Damien, Paul - 2012

We develop a new method to sample from posterior distributions in hierarchical models without using Markov chain Monte Carlo. This method, which is a variant of importance sampling ideas, is generally applicable to high-dimensional models involving large data sets. Samples are independent, so...

Persistent link: https://www.econbiz.de/10010195102

The role of the corporation in society : an alternative view and opportunities for future research

Serafeim, George - 2014

A long-standing ideology in business education has been that a corporation is run for the sole interest of its shareholders. I present an alternative view where increasing concentration of economic activity and power in the world's largest corporations, the Global 1000, has opened the way for...

Persistent link: https://www.econbiz.de/10010371358

Online ad auctions : an experiment

McLaughlin, Kevin; Friedman, Daniel - 2016 - This version: February 16, 2016

A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey- Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman et al. (2007) seem to...

Persistent link: https://www.econbiz.de/10011433875