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Retail Competition and Cooperative Advertising

He, Xiuli - 2011

We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer's advertising only when a certain threshold is positive. Moreover, the manufacturer's...

Persistent link: https://www.econbiz.de/10013133537

Identification and Estimation of Auction Model with Two-Dimensional Unobserved Heterogeneity

Krasnokutskaya, Elena - 2010

This paper investigates the empirical importance of allowing for multi-dimensional sources of unobserved heterogeneity in auction models with private information. It in turn develops the estimation procedure that recovers the distribution of private information in the presence of two distinct...

Persistent link: https://www.econbiz.de/10013136192

The Relationship between Sales Skills and Salesperson Performance : An Empirical Study in the Malaysia Telecommunications Company

Basir, Mohd Sah - 2010

The objectives of this paper are to understand the influence of sales skills dimensions namely: interpersonal skills, salesmanship skills, technical skills and marketing skills on salesperson performance in Telekom Malaysia (TM) Berhad, a major Malaysian telecommunication corporation. Data was...

Persistent link: https://www.econbiz.de/10013138689

Cultivating Admiration in Brands : Warmth, Competence, and Landing in the 'Golden Quadrant'

Aaker, Jennifer - 2012

Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated. Yet there are positive consequences, both emotional and behavioral, that are...

Persistent link: https://www.econbiz.de/10013113497

A Large Scale Study of the Small Sample Performance of Random Coefficient Models of Demand

Skrainka, Benjamin S. - 2012

Despite the importance of Berry et al.(1995)'s model of demand for differentiated products (BLP hereafter), there are few results about its finite sample behavior. In theory, simulation experiments provide a tool to answer such questions but computational and numerical difficulties have...

Persistent link: https://www.econbiz.de/10013113884

How to Enhance Value? A Comparative Approach between Marketing and Finance

Paranque, Bernard - 2012

, this phenomenon has been accelerated by the rising power of consumer communities, backed by the development of the internet … challenges is thus to avoid creating adverse effects by exercising too much shareholder pressure on the company-consumer …

Persistent link: https://www.econbiz.de/10013114652

Google’s Ad Preference Manager : One Small Step for Google, One Giant Leap for Privacy

Szóka, Berin - 2012

advertising, but those whose first priority is advancing consumer privacy should applaud Google for excluding sensitive categories … that respect consumer privacy. Google risks alienating some advertisers and publishers with its bold empowerment of users …, but was willing to take those risks because of its incentives as a consumer-facing company and able to do so because of …

Persistent link: https://www.econbiz.de/10013116977

Financial Crises, Asymmetric Information and Argumentation

Estrada, Fernando - 2011

This paper aims to explore the relevance of the asymmetric information and the theory of argumentation TA in the complex area of financial crises. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications notable economic...

Persistent link: https://www.econbiz.de/10013117852

Whose and What Chatter Matters? The Impact of Tweets on Movie Sales

Rui, Huaxia - 2011

Social broadcasting networks like Twitter in the U.S. and “Weibo” in China are transforming the way online word-of-mouth is disseminated and consumed in our society. We investigate whether and how Twitter WOM affects movie sales using publicly available Twitter data and common text mining...

Persistent link: https://www.econbiz.de/10013118577

Globalization and Banking Risk : An Empirical Analysis with Panel Data for Europe and the United States (1999–2007)

Georgiou, Miltiades N. - 2011

In the present paper an attempt will be made to show econometrically with panel data that as globalization increases, banking risk goes also up but not by as much. Panel data are elaborated by means of Eviews software package. The sample covers during 1999–2007 Western Europe and the United States

Persistent link: https://www.econbiz.de/10013118745