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destination's goal progress information in advertising messages non-linearly influences tourists' motivation to visit the …Promoting a destination challenges tourism managers when potential visitors have mixed images. Extending Koo and … destination. A sample of 114 potential tourists was assigned randomly to scenarios employing a 2 (goal progress frame: to-date vs …
Persistent link: https://www.econbiz.de/10011050029
(TCL) with the main purpose of the antecedents of travel motivation toward Malaysia for Islamic tourism destination (MMITD … choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the travel career ladder … Islamic tourism destination. Research limitations/implications The scope of this research paper is limited to TCL including …
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-presentation motivation appears to have a significantly positive impact on travelers’ attitudes toward AR applications only for the highly …
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by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that … debt choice. Furthermore, we also find that the intended use of debt proceeds significantly impacts consumer choice …- versus adjustable-rate), we find evidence that the relative pricing variables are less relevant in explaining consumer …
Persistent link: https://www.econbiz.de/10010292175
Die Bedeutung von Emotionen und Affekten bei ökonomischen Entscheidungen wird seit mehreren Jahren in der ökonomischen Literatur diskutiert (z. B. Rabin, 1998). Eine Erklärung der empirischen Evidenz in diesem Bereich, die über eine bloß phänomenologische Ebene hinausgeht, verlangt eine...
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Predicting online customer repeat purchase behavior by accounting for the marketing-mix plays an important role in a variety of empirical studies regarding individual customer relationship management. A number of sophisticated models have been developed for different forecasting purposes based...
Persistent link: https://www.econbiz.de/10010306870
We study the explanatory role of fundamentals versus the effects of nation brands for the size of foreign direct investment (FDI) flows. Using the EUROSTAT data on FDI flows we find that the Anholt Nation Brands Index has a significant and strong impact on FDI flows in a multi-variate analysis...
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