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Auf dem Weg zur weltanschaulichen Bekenntnisschule: Das wirtschaftspolitische Leitbild der Hochschule Pforzheim

Maurer, Rainer - 2015

Dieses Diskussionspapier beleuchtet die PRME-Verpflichtung der Hochschule Pforzheim und die daraus resultierenden Probleme (Abschnitt 2) aus vier Perspektiven: der erkenntnistheoretischen (Abschnitt 3), der erfahrungswissenschaftlichen (Abschnitt 4), der juristischen (Abschnitt 5) und einer...

Persistent link: https://www.econbiz.de/10011327906

Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment

Hildenbrand, Andreas; Kühl, Rainer; Piper, Anne - 2015

one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in …

Persistent link: https://www.econbiz.de/10011335493

A Generalized Model of Sales

Shelegia, Sandro; Wilson, Chris - 2016

To provide a more flexible workhorse model of temporary price reductions or `sales', this paper presents a substantially generalized `clearinghouse' sales framework. Our framework permits multiple dimensions of firm heterogeneity, and views firms as competing directly in utility rather than...

Persistent link: https://www.econbiz.de/10011556335

Online ad auctions: An experiment

McLaughlin, Kevin; Friedman, Daniel - 2016

A human subject laboratory experiment compares the real-time market performance of the two most popular auction formats for online ad space, Vickrey-Clarke-Groves (VCG) and Generalized Second Price (GSP). Theoretical predictions made in papers by Varian (2007) and Edelman, et al. (2007) seem to...

Persistent link: https://www.econbiz.de/10011564644

Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z

Hilgers-Sekowsky, Julia; Oral, Cansu; Schuster, Gabriele - 2018

-publishing companies. For instance, it shows that Generation X is the main consumer of E-books. Further, Generation Z will be an attractive …

Persistent link: https://www.econbiz.de/10011984284

Comparative advantages of wine in function of territorial marketing strategy

Boshkovska, Nadica Jovanovska - In: Journal of Contemporary Economic and Business Issues 5 (2018) 2, pp. 5-18

economic cohesion and diversity, whose main purpose is to proclaim priority values for the society that need to be realized. Well-conceived and implemented territorial marketing strategy is the basis for sustainable regional development that resolves in well-being of the actors who live on that...

Persistent link: https://www.econbiz.de/10011984756

Added Values of Social CRM: The Examination of Customer Perspective

Pilav-Velic, Amila; Hrnjic, Anes; Glavan, Ljubica Milanovic - In: Economic Review: Journal of Economics and Business 13 (2015) 1, pp. 59-72

Background: Social media allow companies to create more "friendly" and personal interaction with their customers on an individual basis affecting the relationship development. Generally, people have more confidence in their friends’ recommendations. On the other hand, companies prefer this...

Persistent link: https://www.econbiz.de/10011985101

Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type

Sheeraz, Muhammad; Qadeer, Faisal; Masood, Mirha; … - In: Pakistan Journal of Commerce and Social Sciences 12 (2018) 2, pp. 598-616

Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers’ perception of relevance of a product with needs, goals and consumers’ self-concept. Therefore, the study aims to reconsider the role of product involvement in the...

Persistent link: https://www.econbiz.de/10012021970

Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media

Sheeraz, Muhammad; Tanweer, Mariam; Khan, Kanwal Iqbal; … - In: Pakistan Journal of Social Sciences (PJSS) 37 (2017) 2, pp. 593-607

The study advances conceptualization and dimensionality of consumer engagement and validate antecedents and outcomes in … study exhibit that brand satisfaction, brand identification yield significant relationship with consumer engagement while … brand trust turns out to be insignificant. Furthermore, consumer engagement significantly mediates the relationship between …

Persistent link: https://www.econbiz.de/10012021995

An Empirical Study of the Effect of the Internet on Fares in the U.S. Airline Industry

Lee, Hwa Ryung - In: KDI Journal of Economic Policy 37 (2015) 1, pp. 1-18

A reduction in search costs is generally believed to make markets more competitive. However, the effect may be mitigated or amplified if consumers must pay costs for switching products. This paper investigates how search costs affect prices in the presence of switching costs using U.S. domestic...

Persistent link: https://www.econbiz.de/10012034777