Firms often discourage certain categories of individuals from buying their products, in contrast with typical assumptions about profit maximization. This paper provides a potential rationale for such firm behavior: consumers seek to signal that they have "good" moral values to themselves and...

Prominent features of differentiated product markets are segmentation and product proliferation blurring the boundaries between segments. I develop a tractable demand model, the Ordered Nested Logit, which allows for asymmetric substitution between segments. I apply the model to the automobile...

Online advertising often involves targeting ads to certain types of consumers where ads are commonly sold by generalized second price auctions. However, such an auction or mechanism could be considered unfair if similar consumers are consistently shown different ads or consistently receive...

In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions' (HEIs) marketing policies to be diversified, digitalized, and integrated into the...

This study employs resource advantage theory to identify how beef cattle value chain actors' resources are translated into the positional advantage and how that then affects their financial performance in an emerging country context. The study tested was designed to understand if: (1) the...

Firms often discourage certain categories of individuals from buying their products, seemingly at odds with typical assumptions about profit maximization. This paper provides a potential rationale for such firm behavior: Consumers seek to signal that they have "desirable" ideological values to...

Nostalgia, a sentimental longing for one's past, can influence consumption behavior. The present research investigates how nostalgia affects green consumption. Specifically, we propose that high nostalgia, chronic or primed, can lower consumers' preference for green (vs regular) products....

While increasing the organizational identification of employees has been described as the ultimate goal of internal marketing and internal branding, one of its most common practices is to communicate organizational values both internally and externally. However, very little is known about the...

Die Bezeichnung "Industrie 4.0" hat sich als Synonym für den digitalen Wandel im deutschen Industriesektor etabliert. Die damit verbundenen Umbrüche werden jedoch nicht technisch vorgegeben, sondern sind in den Betrieben arbeitspolitisch gestaltbar - und damit Gegenstand der Mitbestimmung...