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Neue Mitbestimmungspraktiken in der digitalen Transformation der "Industrie 4.0": Befunde aus dem gewerkschaftlichen Projekt "Arbeit 2020 in NRW"

Haipeter, Thomas; Bosch, Gerhard; Schmitz-Kießler, Jutta; … - In: Industrielle Beziehungen 26 (2019) 2, pp. 130-149

Die Bezeichnung "Industrie 4.0" hat sich als Synonym für den digitalen Wandel im deutschen Industriesektor etabliert. Die damit verbundenen Umbrüche werden jedoch nicht technisch vorgegeben, sondern sind in den Betrieben arbeitspolitisch gestaltbar - und damit Gegenstand der Mitbestimmung...

Persistent link: https://www.econbiz.de/10012614187

Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa

Maziriri, Eugine Tafadzwa - In: Cogent Business & Management 7 (2020) 1, pp. 1-23

This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business performance of manufacturing Small and Medium-sized Enterprises (SMEs). A research conceptual model was produced to determine the relationships from that model. A quantitative...

Persistent link: https://www.econbiz.de/10012657076

Exploring internal stakeholders' emotional attachment & corporate brand perceptions through corporate storytelling for branding

Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent Business & Management 7 (2020) 1, pp. 1-22

, meant to improve internal corporate reputation and motivation of internal stakeholders. …

Persistent link: https://www.econbiz.de/10012657232

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders' corporate brand perceptions

Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent Business & Management 7 (2020) 1, pp. 1-25

The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied. Data were collected via physical self-administered...

Persistent link: https://www.econbiz.de/10012657312

Measuring the effectiveness of salespeople: Evidence from a cold-drink market

Jin, Haofeng; Lu, Zhentong - 2021

Salespeople are widely employed in many industries and are perceived as an effective marketing strategy. However, due to lack of field data, direct empirical evidence on the effectiveness of salespeople is scarce. In this paper, leveraging a unique retail sales data set from a leading Chinese...

Persistent link: https://www.econbiz.de/10012695570

Internal service quality and external service quality using two versions of SERVQUAL scale: An empirical evidence from five malls in the capital city of Saudi Arabia

Almohaimmeed, Bader M. - In: Verslas: Teorija ir praktika / Business: Theory and Practice 20 (2019), pp. 158-169

Much of service quality research has been carried out on external service quality, i.e., services delivered by organizations to their own customers. The aim of this study was to investigate the influence of internal service quality (ISQ) on external service quality (ESQ), under the existence of...

Persistent link: https://www.econbiz.de/10012703536

Consumer motives for purchasing counterfeit luxury products: Behind the status signaling behavior using brand prominence

Purwanto, Pur; Margiati, Lulus; Kuswandi, K.; Prasetyo, Budi - In: Verslas: Teorija ir praktika / Business: Theory and Practice 20 (2019), pp. 208-215

findings; first, for the poseur class, consumer motives for purchasing products had an effect on counterfeit products and … conspicuous brand prominence, as well as purchasing behavior. Second, for the parvenus class, consumer motives for purchasing … behavior. Third, for the patrician class, consumer motives for purchasing products had no significant effect on counterfeit …

Persistent link: https://www.econbiz.de/10012703541

Information Source and Content – Drivers for Consumers' Valuation of Fairly Traded Foods

von Grafenstein, Liza; Iweala, Sarah; Ruml, Anette - 2022

To learn about the role of information content and source as catalysts to increase consumers' valuation of fairly traded foods, we conducted an online survey with 2,500 consumers representative of the German population. Within the online survey, respondents were randomly assigned to one of five...

Persistent link: https://www.econbiz.de/10012814388

An essential review of internet banking services in developing countries

Khan, Yadgar M. Hama - In: e-Finanse: Financial Internet Quarterly 15 (2019) 2, pp. 73-86

In the absence of a literature review for an adoption of internet banking in developing countries, this study was conducted to review and summarize the most evaluated articles in the literature. The significance of this work came from three concepts which are to highlight the concepts of...

Persistent link: https://www.econbiz.de/10013466217

Investigation of destination image mediating effect on tourists’ risk assessment, behavioural intentions and satisfaction

Yağmur, Yenal; Aksu, Akın - In: Journal of Tourism, Heritage & Services Marketing 8 (2022) 1, pp. 27-37

whether destination image has a mediating effect in the relationship between perceived risk, behavioural intentions, and … the one hand and will provide important concrete data to hotel managers and destination policy makers on the other hand. …

Persistent link: https://www.econbiz.de/10014293955