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Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but only a tool, a means by which...
Persistent link: https://www.econbiz.de/10010632006
; therefore, it is important to monitor these changes to create products according to new tourist needs. After creating a product …, it is crucial to select that element of the promotional mix that will present the new product on the tourism market in …
Persistent link: https://www.econbiz.de/10011994722
; therefore, it is important to monitor these changes to create products according to new tourist needs. After creating a product …, it is crucial to select that element of the promotional mix that will present the new product on the tourism market in …
Persistent link: https://www.econbiz.de/10011780754
The article reveals the essence of the system of product promotion; the promotion aims which an enterprise sets; the … ways of product promotion, the ways of customers attraction, and peculiarities of product promotion on the market. …
Persistent link: https://www.econbiz.de/10010857475
The concept involves an active or more likely passive RFID data tag that stores information on the product that can … transparent, since products can be tracked individually. If a product disappears for any reason or is misrouted, the discrepancy … ever before companies have to adapt quickly to the changing environment. Therefore the Electronic Product Code (EPC), which …
Persistent link: https://www.econbiz.de/10009643025
since 2005 a phase shift of evolution can be noticed for various products, which makes the buying decision of consumers to … INS (National Institute for Statistics), it results that only 40% of consumers have remained constant in their purchasing …
Persistent link: https://www.econbiz.de/10010550603
aspects involved in making product decisions, but also in understanding the correlations established between these elements …. The review of the information required by product management reveals a set of interrelated aspects among which the most … important refer to: product category; the needs that the product addresses; usage situations and fields; the product life cycle …
Persistent link: https://www.econbiz.de/10008470771
focus on consumers, the capacity of attracting consumers to use libraries, the improvement of the organization’s image …
Persistent link: https://www.econbiz.de/10004997843
, which we can not agree with. Customers and consumers create a special relationship to the mark. There are different models … practice of marketing is based on product quality, development of trademarks and a creation of a brand. Contemporary practice …
Persistent link: https://www.econbiz.de/10005012052
The purpose of the article is based on the assumption that there is a theoretical link between brand satisfaction and consumer loyalty. The article includes brand satisfaction and loyalty research links in the theoretical studies. Based on the analysis of scientific literature, stated that the...
Persistent link: https://www.econbiz.de/10010746966