and price perception. Design/methodology/approach – This project gathered data from both China and the USA. Using the …

specialists on two popular auto brands in China. Findings – While confirming existing findings concerning functional image …

brand names for high‐involvement products, this study addresses a low‐involvement product with mass‐market potential. China …

Purpose – The purpose of this research is to analyze brand competition in China using the Duplication of Purchase (DoP …), as well as over multiple years. Brands in China share customers with other brands in line with the market share of the … purchase occurs in China. Practical implications – DoP can be applied across a wide range of categories in China to understand …

(RCEPs) -- 1.6.6.2 The service-tourism "industry" -- 1.6.6.3 The presence of China -- 1.6.7 How can we properly assess the …

Who Forged Family Alliances -- 15. A Son Who Refused to Return to China -- 16. Parents' Deaths and Children's Dispersal …

China's economic boom over the last two decades has taken many analysts by surprise, given the ongoing role of central … bring about greater openness of the financial market. To better understand China's recent economic performance, this volume …

China -- MNCs and management space: a framework to study subsidiary HRM -- Doing case studies with mixed research methods … -- Multinationals in China: an overview -- Household white goods manufacturing plants: targeting an emerging consumer market …

corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and …