Saleem, Muhammad Abid; Eagle, Lynne; Yaseen, Asif; Low, … - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 4, pp. 867-888
Purpose: In the wake of growing environmental issues, active public and corporate interventions are inevitable to reduce the negative impact of human activities on global environments. Building on the Norm Activation Model and Value-Belief-Norm Theory, the purpose of this paper is to report on...