Purpose – The purpose of this paper is to examine the relationship between safety culture and the organizational identity of safety management system (SMS), in order to provide more awareness of how airline employees perceive organizational identity and safety culture as they successfully...

Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998–2007)...