Showing 1 - 10 of 15,670
By revisiting Scitovsky's work on well-being, which introduces 'novelty' into the consumer's option set as a peculiar … lines on inquiry. First, similarly to behavioural economics, Scitovsky used psychology to interpret sub-optimal choices …. However, his welfare benchmark is different from rational choice, as understood by the economists, because 'novelty' implies a …
Persistent link: https://www.econbiz.de/10010322500
Scitovsky is known as a forerunner of behavioural economics simply because he drew heavily on psychology and claimed … that people's choices may be "joyless" (Scitovsky, The joyless economy, 1976). However, a careful reformulation of his … new lines of inquiry from an original and different perspective. These insights of Scitovsky regard the following aspects …
Persistent link: https://www.econbiz.de/10010378318
Scitovsky is known as a forerunner of behavioural economics simply because he drew heavily on psychology and claimed … that people's choices may be "joyless" (Scitovsky, The joyless economy, 1976). However, a careful reformulation of his … new lines of inquiry from an original and different perspective. These insights of Scitovsky regard the following aspects …
Persistent link: https://www.econbiz.de/10010370939
By revisiting Scitovsky's work on well-being, which introduces 'novelty' into the consumer's option set as a peculiar … lines on inquiry. First, similarly to behavioural economics, Scitovsky used psychology to interpret sub-optimal choices …. However, his welfare benchmark is different from rational choice, as understood by the economists, because 'novelty' implies a …
Persistent link: https://www.econbiz.de/10010188951
By revisiting Scitovsky's work on well-being, which introduces 'novelty' into the consumer's option set as a peculiar … lines on inquiry. First, similarly to behavioural economics, Scitovsky used psychology to interpret sub-optimal choices …. However, his welfare benchmark is different from rational choice, as understood by the economists, because 'novelty' implies a …
Persistent link: https://www.econbiz.de/10010956139
Persistent link: https://www.econbiz.de/10010370245
The ”mainstream” neoclassical assumptions about human economic behavior are currently challenged by both behavioural researches on human behaviour and other theoretical approaches which, in the context of the recent economic and financial crisis find arguments to reinforce their theoretical...
Persistent link: https://www.econbiz.de/10012017247
Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that it...
Persistent link: https://www.econbiz.de/10012201826
Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that it...
Persistent link: https://www.econbiz.de/10012199866
Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...
Persistent link: https://www.econbiz.de/10012959535