marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …

was designed to solicit information on traders? socio-economic characteristics, marketing characteristics, operating costs … and returns, and problems associated with fish marketing in the study area. Percentages were used to describe the socio …-economic characteristics, market characteristic and problems associated with fish marketing while gross profit and marketing performance models …