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In some cases spot markets failure to govern to whole or a part of the marketing channel effectively and contractual relations are gaining more importance. It is especially true in case of agricultural markets, since these markets became more differentiated and market players are vulnerable in...
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practices. With regard to African agribusiness firms, there is scant research on how these factors determine the successful … application of strategic management practices. Therefore, this study uses empirical data from 229 agribusiness firms in Tanzania … for the management of agribusiness firms in African countries and other developing and emerging economies. …
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