AnaMaria, Ioan Corina; Alexandru, Luca Florin; … - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 800-805
"Personal brand" is a popular present-day marketing term, and what makes it of interest are mainly its two components: on one hand, the individual, and on the other hand, marketing itself. In the circumstance in which every brand has its own strategy, that every one of us builds more or less...