Hadjikhani, Amjad; Safari, Aswo; Thilenius, Peter - In: Young Consumers 12 (2011) 3, pp. 229-242
Purpose – The purpose is to gain deeper knowledge of young consumers' purchasing behaviour towards web sites' country … sites from Sweden, Russia and Australia are examined. The theoretical view is constructed on relationship elements of trust … results obtained can add new knowledge and construct new understanding of the phenomenon. …