Spanish Abstract: Los nichos de mercado por lo común son poco visibles para el público general pero altamente rentables para las empresas. Entre diversos nichos de mercado existentes en México para la carne de bovino, se identificaron y estudiaron cuatro modelos de negocio: carne artesanal...

Despite organic food being deemed to include environmental and health attributes, few studies have examined the perception regarding organic food from the scanner panel data. Considering the hike in the value-added tax (VAT) implemented by the Japanese government in April 2014 as a natural...

The objectives of the European Green Deal are closely related to digitalization as a key factor in achieving them. Accordingly, this study aims at analysing the differences among the profiles of consumers from Romania regarding the method of payment used in online purchasing of fresh vegetables...

The objective of this study is to identify critical consumer-demographic characteristics that are associated with the consumption of hemp products and investigate their effect on total expenditure in the U.S. by utilizing Nielsen consumer panel data from 2008 to 2015. To estimate the likelihood...

This paper investigates what factors and characteristics of organic consumers affect annual organic food expenditure by using Nielsen's consumer panel dataset from 2010 to 2014. To be specific, this paper explores new marketing opportunities by investigating organic consumer heterogeneity in...

One of the most critical points for the validity of Discrete Choice Experiments lies in their capability to render the experiment as close to actual market conditions as possible. In particular, when dealing with products characterized by a large number of attributes, the construction of the...

COVID-19 incidence in India, impacted the food market, wheat in particular, as the crop harvest coincided with the lockdown disrupting the supply chain and prices posing a few researchable issues - the lockdown effect on wheat supply chain; how the state intervention bolstered the sector to...

The paper investigates early stage “modern” grocery retail adoption in an emerging market using primary household level panel data on grocery purchases in India's largest city, Mumbai. Specifically, we seek insight on which socioeconomic class is more likely to adopt, and why. We model...

Spanish Abstract: La investigación se realizó en el verano del 2012 bajo un enfoque mercadológico. El objetivo general fue identificar la relación del marketing nostálgico y el consumo de productos de maíz en los migrantes mexicanos ubicados en los Ángeles California, USA. La...

This paper addresses the issue of how to estimate by contingent valuation methods the maximum price consumers are willing to pay when a new quality is available for a market good for which quantity adjustments are possible. We argue that current practice, which typically does not specify a...