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Based on the new book Think Marketing by the author, to stimulate the thinking of business managers about the fundamental issues before them. It is argued and demonstrated that these fundamental issues are simple and that, unless they are addressed, the business will be plunged into wasteful...
Persistent link: https://www.econbiz.de/10014946780
distinctive basis of its appeal compared with earlier communication management literature. Finds that, although perhaps not … “integration” as a panacea for communication management in the twenty‐first century.  …
Persistent link: https://www.econbiz.de/10014946904
Ethics – both within philosophy and in the new disciplines of “applied ethics” and “business ethics” – is a vogue subject these days and, as such, calls for a few cautionary words. The resurgence of ethics has engendered two main schools of criticism: one which sees it as a passing...
Persistent link: https://www.econbiz.de/10014932159
model, as two examples of management fads which have survived for a long period of time. The literature suggests that two …
Persistent link: https://www.econbiz.de/10014932161
Discusses Shakespeare’s Chronicles and their links to organizational behaviour. Highlights lessons from history for those seeking to exercise power successfully and manage both individuals and groups.
Persistent link: https://www.econbiz.de/10014932178
that have been set by upper management. However, this type of approach often results in a lack of productivity. Managers … strategies to help sales managers avoid the micro management trap and to increase productivity of the field sales representative.  …
Persistent link: https://www.econbiz.de/10014932183
internal capabilities. This study supports the notion that strategy is formulated in part as a response to management …
Persistent link: https://www.econbiz.de/10014932187
Using the Chinese, family‐owned manufacturing firm as a primary example, Asian styles of management are examined in …‐based management concepts are not likely to fare well in fast‐changing global arenas. Nevertheless, a model for expanding into …
Persistent link: https://www.econbiz.de/10014932190
emerged, with management consultants fuelling the process. Seeks to make sense of the processes through which consultancy … management consultants working within a privatised public utility, the arly findings from this research suggest that the …
Persistent link: https://www.econbiz.de/10014932192
Management decision constitutes the most important thing that managers do. Given the significance and complexity of … and dimensions. Such is not the case. Much writing that purports to treat various aspects of management decision takes … management decision. More specifically, there is a general lack of appreciation of what management decisions are, who makes them …
Persistent link: https://www.econbiz.de/10014932204