Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...

В статье анализируются возможности расширения ритейла за счет региональной составляющей населения России. Данная проблема рассматривается в аспекте апологии...

Рассматривается переход от маркетинга взаимоотношений с потребителями к маркетингу от потребителя и процесс управления на основе маркетинга от потребителей....

In contemporary consumer culture, products and brands carry cultural value that defines consumers and their relationships to their environments. To be effective in consumer marketing, electronic commerce must communicate cultural value by creating cultural presence in virtual environments that...

Bioplastics have gained increasing importance in academia and industry. However, a key to market success is consumer acceptance and use of such bioplastics. In this review, we analyze thirty-four papers with a focus on B2C consumer research following the PRISMA protocol. We evaluated the papers...