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Internet e i cambiamenti nei comportamenti di acquisto del consumatore

Umberto, Collesei; Francesco, Casarin; Tiziano, Vescovi - In: Micro & Macro Marketing (2001) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10010789100

La segmentazione del mercato dei beni durevoli

Umberto, Collesei - In: Micro & Macro Marketing (1999) 3, pp. 375-388

Persistent link: https://www.econbiz.de/10010650237

Editoriale

Umberto, Collesei - In: Micro & Macro Marketing (2009) 3, pp. 363-366

Persistent link: https://www.econbiz.de/10010650271

Strategie di crescita della marca

Umberto, Collesei; Martina, Iseppon - In: Micro & Macro Marketing (2004) 3, pp. 609-628

Persistent link: https://www.econbiz.de/10010650325

Le alleanze di marketing nelle imprese italiane

Umberto, Collesei; Francesca, Checchinato - In: Micro & Macro Marketing (2007) 2, pp. 201-220

The purpose of this study is to understand how companies manage the different types of marketing alliances. A literature review was developed and an empirical investigation was then carried out submitting a questionnaire to companies involved in this strategy. The survey results, based on 35...

Persistent link: https://www.econbiz.de/10010650377