Zainol, Zuraidah; Yahaya, Rusliza; Osman, Juliana; … - In: Journal of Islamic Marketing 11 (2019) 3, pp. 819-840
Purpose: This study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers. Design/methodology/approach: This study adopts the positivist, deductive and quantitative approach. A sample...