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<title>ABSTRACT</title> Understanding what factors affect undergraduate student search processes in their choice of a university is a topic that is important for both administrators and academic researchers. This is especially the case for markets in which there are a large number of universities (or brands)...
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"Internationally acclaimed diversity and inclusion expert Jennifer Brown shows how we can all shift our perspectives to create a more diverse and inclusive workplace. She breaks down the "us-versus-them" divide that plagues so many diversity initiatives. When people are able to bring their full...
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Purpose – The purpose of this paper is to examine the impact of self-congruence on consumer satisfaction with services and to develop and test a conceptual model of the antecedents and consequences of consumer satisfaction in the hospitality industry. Design/methodology/approach – The...
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Purpose – The key objective of this research is to test how two trust dimensions (cognition-based trust and affect-based trust) mediate the effects of three personal characteristics (psychological distance, the marketing manager's sales experience, and the marketing manager's relative level of...
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Relationships between Marketing Managers and Sales Managers are amongst the most important working relationships within modern firms, though to date, these have received little attention in the literature. Our study adds to knowledge of this working relationship by examining the effects of Sales...
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