Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website therefore depends on its ability to improve consumers’ perceptions of privacy assurance. Seals and assurance statements are mechanisms often used to increase this assurance; however,...

Historically, inaccurate credibility assessments have resulted in tremendous costs to businesses and to society. Recent research offers unobtrusive credibility assessment aids as a solution; however, the accuracy of these decision aids is inadequate, and users often resist accepting the aids’...

Trust is just as essential to online business as it is to offline transactions but can be more difficult to achieve — especially for newer Web sites associated with unknown Web vendors. Research explains that Web vendor trust can be created by cognitive and affective influences. But under what...

Trust is just as essential to online business as it is to offline transactions but can be more difficult to achieve - especially for newer websites with unknown web vendors. Research on web-based trust development explains that web vendor trust can be created by both cognitive and affective...