Rodríguez Cañamero, Sergio; García-Unanue, Jorge; … - In: Sport, Business and Management: An International Journal 9 (2019) 3, pp. 273-283
Purpose: The purpose of this paper is to analyse the ways clients find out about a sport centre and the factors that lead them to enrol and influence their satisfaction with their membership. A secondary objective was to determine the reasons for continuing to attend a sport centre and how they...