In the wake of the COVID-19 pandemic, the Russian war of aggression against Ukraine and the resurgence of the Middle East conflict, government measures to support the economy have intervened massively in economic activity and thus influenced the real insolvency situation. This situation creates...

Cover -- Contents -- 1 Introduction: A tale of two cities -- Working with the tensions -- What this book offers you as a leader -- My story and my sources -- 2 When strategy gets risky -- Crossing a road -- Why strategies don't make choices -- Linear strategic thinking -- The problem is in the...

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are...

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...