Grønhaug, Kjell; Ims, Knut O. J. - In: Scandinavian Journal of Management 7 (1991) 1, pp. 3-15
In this paper a metaphor borrowed from the performing arts, more specifically from the theatre, is used to spotlight the actors and their performances in determining the sales budget of a business organization. In a longitudinal participation study it was observed that the participants acted...