Hinz, Vera; Drevs, Florian; Wehner, Jürgen - Hamburg Center for Health Economics (HCHE), … - 2012
Electronic word of mouth (eWOM) about medical services gains growing popularity from the part of health care users, accompanied with a high reluctance of health care providers towards existing platforms, fearing unqualified, negative reviews driven by motives of vengeance. Purpose of this...